[Short general description]: Impetus One is a revolutionary advertising engine which creates a mutually beneficial relationship between the advertiser, publisher and the customer. At the same time they are trying to disrupt the current marketing establishment by converting the customer from target to partner, all with the help of a reward based system.
[Main contribution proposal]:
A viable customer reward system, the platform will split the entire ad revenue in three ways: 70% of the ad cost goes to the customer as mission rewards, 20% goes to the publishers as advertising incentives and the remaining 10% is kept by the platform.
Per this, Impetus tries to be a neutral agent that facilitates a smooth and technically sound interaction between market parties.
Impetus will create a crypto ecosystem, whereby all rewards, to publisher and end users, will be delivered in Impetus coin. Users will be able to cash out to their bank accounts through the Impetus Exchange or spend it directly to businesses accepting Impetus coin. Eventually, the user base and ease of payment will become an incentive for business to accept Impetus coins as a payment option.
[Main problems tackled]:
1) Affiliate marketing - providing efficient business targeting
2) Mobile targeting - use the wide range of targeting features of the average smartphone, to the fullest extent, in order to offer highly customizable and transparent advertising campaigns where the advertiser is in complete control of his budget. At the same time, the advertiser will be able to audit the performance and authenticity of his campaigns and will have full access to data such as location of mission accomplishment, distance travelled by the user, time or effort spent in the process of mission completion, calories burned and any other function that is being featured by a smartphone.
3) Eliminating the high market entry barrier for small companies
4) Easing payment options - transfer funds to friends or make joint payments.
1) The mobile app - will encompass missions, progress tracking, money transfers to friends or partnering businesses.
2) Outsourced ad reviews - externalizes ad reviews to independent reviewers paid in Impetus token. Reviewer ranking based on a proof-of-stake principle.
3) AI ad-serving algorithm - AI engine which is programmed to learn customer behavior through machine learning code.