Impetus One

Online advertising consumers actually want to see

[Short general description]: Impetus One is a revolutionary advertising engine which creates a mutually beneficial relationship between the advertiser, publisher and the customer.  At the same time they are trying to disrupt the current marketing establishment by converting the customer from target to partner, all with the help of a reward based system. 


[Main contribution proposal]: 

A viable customer reward system, the platform will split the entire ad revenue in three ways: 70% of the ad cost goes to the customer as mission rewards, 20% goes to the publishers as advertising incentives and the remaining 10% is kept by the platform.

Per this, Impetus tries to be a neutral agent that facilitates a smooth and technically sound interaction between market parties.

Impetus will create a crypto ecosystem, whereby all rewards, to publisher and end users, will be delivered in Impetus coin. Users will be able to cash out to their bank accounts through the Impetus Exchange or spend it directly to businesses accepting Impetus coin. Eventually, the user base and ease of payment will become an incentive for business to accept Impetus coins as a payment option.


[Main problems tackled]:

1) Affiliate marketing - providing efficient business targeting

2) Mobile targeting - use the wide range of targeting features of the average smartphone, to the fullest extent, in order to offer highly customizable and transparent advertising campaigns where the advertiser is in complete control of his budget. At the same time, the advertiser will be able to audit the performance and authenticity of his campaigns and will have full access to data such as location of mission accomplishment, distance travelled by the user, time or effort spent in the process of mission completion, calories burned and any other function that is being featured by a smartphone.

3) Eliminating the high market entry barrier for small companies

4) Easing payment options - transfer funds to friends or make joint payments. 



1) The mobile app - will encompass missions, progress tracking, money transfers to friends or partnering businesses. 

2) Outsourced ad reviews - externalizes ad reviews to independent reviewers paid in Impetus token. Reviewer ranking based on a proof-of-stake principle.

3) AI ad-serving algorithm - AI engine which is programmed to learn customer behavior through machine learning code.

ICO Rating Analysis
Team Evaluation
3.00 / 5.00
3.00 / 5.00
Token Economics
4.00 / 5.00
Business Evaluation
4.20 / 5.00
Hype and media presence
4.00 / 5.00


Team - Founders:
Are the founders known? Do they have relevant experience and connections?
  • 1. Unknown people. No serious background information available.
  • 2. Partial information available, no relevant experience.
  • 3. Background information available, no relevant experience.
  • 4. Solid, relevant background and connections available.
  • 5. Solid, well known, experienced and well connected founders.
Team - Advisors:
What level of commitment, experience and connections do the advisers bring?
  • 1. No reputable advisors with relevant experience.
  • 2. Few advisors with little to no relevant experience.
  • 3. Advisers with relevant experience.
  • 4. Reputable advisors with relevant experience and connections.
  • 5. High profile highly experienced, well connected and committed advisors.
Product - Technology Layer:
Is the product innovative? Does it contribute to the blockchain ecosystem?
  • 1. No, the product is just a clone with no contribution.
  • 2. The product is a dapp with minimal interest and little contribution to the ecosystem.
  • 3. The product is a dapp, exchange or protocol addressing a real problem or need.
  • 4. Innovative product offering a solution to a high interest problem.
  • 5. Innovative protocol tackling critical problems of highest interest.
Product - Proof of concept:
Is the proof of concept comprehensive? Does it address a real problem or need?
  • 1. No, incoherent concept or no need for it.
  • 2. Difficult concept to understand, hardly any need or problem to solve.
  • 3. Clear concept which addresses a real problem.
  • 4. Clear, well thought concept which addresses a real problem of high interest.
  • 5. Exceptional proof of concept addressing a critical problem.
Product - MVP:
Has the concept been tested? Is there an MVP? How far is the launch?
  • 1. Untested concept.
  • 2. Initial tests, no MVP.
  • 3. MVP ready, Alpha launch.
  • 4. MVP ready, Beta launch.
  • 5. Fully working initial product.
Token Economics - Token utility:
Does the token have any utility? Is it a core function to the network?
  • 1. No, the token has no utility.
  • 2. Token has a limited, unclear utility.
  • 3. The token has some added, but not inherent value.
  • 4. The token is embedded in the network and has inherent value.
  • 5. The token has both inherent and added value and is embedded at the core of the network.
Token Economics - Network effect:
Are strong network effects built into the system? Are incentives aligned to encourage the growth of the network?
  • 1. No network effects built in.
  • 2. Minimal network effects, unclear incentives.
  • 3. Network effects and incentives present.
  • 4. Solid network effects with clear incentives due to inherent utility.
  • 5. Strong network effects, aligned incentives and high utility value.
Business Evaluation - Valuation:
Is the valuation reasonable ? Sufficient but not too high for the scope of the project?
  • 1. No, the valuation is ludicrous, the project could do with 1/10 of the sum.
  • 2. Valuation is higher than the project would need. Likely a money grab.
  • 3. Valuation is reasonable for the scope of the project.
  • 4. Valuation is modest for the caliber of the project.
  • 5. Valuation is impressively modest relative to the high caliber of the project.
Business Evaluation - Market potential:
What is the market potential? Does the project look like it could penetrate the market and conquer the world?
  • 1. No clear market potential.
  • 2. Limited market potential.
  • 3. Reasonable market and growth potential.
  • 4. Solid market and growth potential.
  • 5. Exceptional market and growth potential.
Business Evaluation - Competition:
Does the project have competition? How strong does it look relative to its competition?
  • 1. Awful position competing with many strong players.
  • 2. Weak position facing strong competition.
  • 3. Reasonable position facing strong competition.
  • 4. Solid position facing weak competition.
  • 5. Exceptional position, facing almost no competition.
Business Evaluation - Supply sold:
Does the team distribute a reasonable amount of the tokens so as to encourage create strong incentives and network effects?
  • 1. Negligible supply, greedy team.
  • 2. Small supply, poor incentives.
  • 3. Modest supply, weak incentives.
  • 4. Reasonable supply, responsible team.
  • 5. Large supply, solid inventive, committed team.
Business Evaluation - Vesting:
Does the team have a sufficient stake to have aligned incentives? Do they have a vesting schedule implemented?
  • 1. Large stake, no vesting.
  • 2. Small stakes, no vesting.
  • 3. Modest stakes, no vesting.
  • 4. Reasonable stakes, modest vesting.
  • 5. Solid stake, healthy vesting.
Hype and media presence:
Is the project present on social media and chats? Is there interest for it?
  • 1. No presence, negative image.
  • 2. Modest exposure and no interest.
  • 3. Reasonable exposure and modest interest.
  • 4. Solid exposure and high interest.
  • 5. Exceptional exposure, high interest and considerable hype.
Final Score


Samuel Kurtmann
Daniel Kurtmann
Eduard Nuta
Remus Deac
Head of Bussiness Development
Adriel Dan Dragan
Lead Mobile Development
Andrei Simon
Lead Web / UIX Designer
Narcis Ciobotariu
Blockchain Developer / Software Engineer
Roxana Gramada
Scott Stewart


Radu Stanescu
Senior Information Security Consultant at European Parliament
Marius Opran, Ph.D.
Administrator & Scientific Coordinator Defence
Abdulla Al Mahmoud
Investment Analyst at Abu Dhabi Pension Fund
John Ortega
General Director International Apparel
Eugen Iordanescu, Ph.D.
Professor at Lucian Blaga University of Sibiu
Michael Stevens, Ph.D.
Adjunct and Consultant, The Chicago School of Professional Psychology
Norman Frankel
Chairman at iCyber-Security
Valentin Radu
CEO & Founder at Omniconvert
Laurentiu-Victor Balasa
Co-Founder of T-Me Studios
Matei Pavel
Co-Founder of T-Me Studios
Brian Cugelman, PhD
Behavioral Science, Data Science & Digital Media


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